B2B marketing consultancy for the following scenarios:

Boost your lead
generation strategy

Through defining the appropriate buyer persona, setting up the right processes, launching multi-channel campaigns, and establishing a measurement system, we can work together to identify, attract, get interest and convert your leads, plus increase your customer loyalty.

Objective: Make Marketing synonymous with sustainable growth for your company.

Create your own
Marketing team

If your company is in its initial phase and you really lack the expertise to properly define a winning marketing strategy nor what kind of practitioners to hire, we can work together. Training, monitoring, and recycling of your current team, always using a lead generation approach is another area where we can collaborate.

Levers to improve your B2B results

Definition of your Buyer Persona (Lead Scoring)

Marketing Automation & Emailing

Content aligned to your conversion funnel

Lead conversion on your website

Who am I?

I am one of Spain’s top B2B Online Marketing experts, having worked for over ten years in companies from a wide array of business sectors, ranging from early phase startups to multinationals. I have experience in the successful rollout of Inbound Marketing strategies and Marketing Automation systems. I am Certified Pardot Specialist.

I have managed multidisciplinary, multi-site teams based in Spain, France, United States, United Kingdom, Italy, Portugal, Turkey, Switzerland, and Poland.

The values that govern my life are:

Trust: I like to work in a trusted environment
Value-driven: Everything I do must have a value result.
Doer: I like to make things happen and see results

Opinions of professionals with whom I have worked


Iván built from the ground up our demand generation platform. It ended up accounting for far more than 50% of our company’s new business. Apart from being the best digital expert I have ever met, Iván also proved to be an incredible manager and a source of inspiration for our whole team. I can only feel lucky to have been given the opportunity to work with such a great professional.

Arnaud Roi
Chief of Strategy, Launchmetrics

Iván is a professional with in-depth practical knowledge of online marketing. I would underscore his global vision in defining marketing strategy and operational level data analysis, project management and how he works closely with both the rest of the local people (IT, commercial, customer service) and international teams. I would love to work with Ivan again.

Marcos Fargas

CMO, Parclick

pagegroup logoIvan has successfully managed PageGroup’s marketing teams across Southern Europe, Switzerland, Austria and Poland. In his role, Ivan added value by adding a strong consultative dimension to his role and working closely with the business to achieve goals. Ivan worked on multiple B2B and B2C marketing projects where he established a strong credibility and trust with both, his team, and senior stake holders and got things done in a pro-active manner. I highly recommend Ivan for further international marketing assignments/roles.

Fabrice Teboul

Regional Marketing Director, PageGroup

My latest articles