B2B marketing consultancy for the following scenarios:

Boost your lead
generation strategy

Through defining the appropriate buyer persona, setting up the right processes, launching multi-channel campaigns, and establishing a measurement system, we can work together to identify, attract, get interest and convert your leads, plus increase your customer loyalty.

Objective: Make Marketing synonymous with sustainable growth for your company.

Create your own
Marketing team

If your company is in its initial phase and you really lack the expertise to properly define a winning marketing strategy nor what kind of practitioners to hire, we can work together. Training, monitoring, and recycling of your current team, always using a lead generation approach is another area where we can collaborate.

Levers to improve your B2B results

Definition of your Buyer Persona (Lead Scoring)

Marketing Automation & Emailing

Content aligned to your conversion funnel

Lead conversion on your website

Who am I?

I am one of Spain’s top B2B Online Marketing experts, having worked for over ten years in companies from a wide array of business sectors, ranging from early phase startups to multinationals. I have experience in the successful rollout of Inbound Marketing strategies and Marketing Automation systems. I am Certified Pardot Consultant.

I have managed multidisciplinary, multi-site teams based in Spain, France, United States, United Kingdom, Italy, Portugal, Turkey, Switzerland, and Poland.

Julien Hennico

Julien has just joined the team. He has acquired experience in B2B marketing over the 10 past years supporting the growth of successful startups. He has built from the ground up the lead generation strategy of TheFork.com (a Tripadvisor company)  and managed the B2B marketing activity for the brand in 12 different markets. Lately he has been building the marketing strategy and team for Geoblink, Location Intelligence tech start-up.

If  you want to see his profile in more details, have a look here.

The values that govern our services are:

  Trust     we like to work in a trusted environment

  Value-driven     everything we do must have a value result

  Doer     we like to make things happen

Opinions of professionals with whom I have worked

Ivo has been a superb addition to our marketing team at CARTO. Ivo is exceptionally diligent, efficient and detail-oriented – but most importantly, his commercial acumen and his capability to adapt a demand generation strategy to a highly complex software product is what has made him so valuable to our team. He understands the importance of not letting the perfect be the enemy of good, which is important in our fast-paced SaaS environment and he really does go above and beyond to understand the different verticals and use cases we market to by asking many questions of different people across our business.

Flo Broderick
VP Marketing, CARTO

Ivo has quickly understood our market and the needs and objectives of both, the Marketing and the Sales team. We have seen improvements not only in the implementation of Pardot but, globally, in the entire lead generation strategy. Thanks to his consultancy, we have managed to measure the impact Marketing has on the business, and also our commercial productivity has improved. We trust Ivo and feel him as part of the iContainers team because of his level of involvement in our company.

Iván Tintore
CEO en iContainers


Iván built from the ground up our demand generation platform. It ended up accounting for far more than 50% of our company’s new business. Apart from being the best digital expert I have ever met, Iván also proved to be an incredible manager and a source of inspiration for our whole team. I can only feel lucky to have been given the opportunity to work with such a great professional.

Arnaud Roi
Chief of Strategy, Launchmetrics

Ivo has given us an external point of view with his analysis and expert vision on the B2B marketing which has been very good for us. It has allowed us to focus on what is important and put in order ideas about everything we were doing, but also about everything we had to start doing. He prioritized the projects with the greatest impact on the company. Without a doubt, we’d recommend him because he knows what he does.

Miguel A. Ivars
CEO en Adtuo

Iván is a professional with in-depth practical knowledge of online marketing. I would underscore his global vision in defining marketing strategy and operational level data analysis, project management and how he works closely with both the rest of the local people (IT, commercial, customer service) and international teams. I would love to work with Ivan again.

Marcos Fargas

CMO, Parclick

pagegroup logoIvan has successfully managed PageGroup’s marketing teams across Southern Europe, Switzerland, Austria and Poland. In his role, Ivan added value by adding a strong consultative dimension to his role and working closely with the business to achieve goals. Ivan worked on multiple B2B and B2C marketing projects where he established a strong credibility and trust with both, his team, and senior stake holders and got things done in a pro-active manner. I highly recommend Ivan for further international marketing assignments/roles.

Fabrice Teboul

Regional Marketing Director, PageGroup

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