B2B marketing consultancy for the following scenarios:
Create your own
If your company is in its initial phase and you really lack the expertise to properly define a winning marketing strategy nor what kind of practitioners to hire, we can work together. Training, monitoring, and recycling of your current team, always using a lead generation approach is another area where we can collaborate.
Define your lead
Through campaigns and marketing actions, we can work together to identify, attract, get interest and convert potential customers, always optimizing results.
Objective: Make Marketing synonymous with sustainable growth for your company.
B2B Marketing consultancy step by step
I don’t have a Marketing team
- We identify the real marketing objectives.
- We prepare an Action Plan and set the budget.
- We define the Team Roadmap and follow-up.
Your Marketing is not generating leads
- Current marketing action Audit .
- Marketing and Sales Strategy Alignment.
- Identification of KPI’s and Action Plan.
- Project Follow up through automated reporting.
Alignment between Marketing & Sales
Definition of the your Buyer Persona
Content Marketing & SEO Optimization
User experience, Customer Journey and CRO
Marketing Automation &
CRM tool management
Campaign Tracking and Web analytics
Definition of KPI’s and Reporting Automation
Who am I?
I am one of Spain’s top B2B Online Marketing experts, having worked for over ten years in companies from a wide array of business sectors, ranging from early phase startups to multinationals. I have experience in the successful rollout of Inbound Marketing strategies and Marketing Automation systems.
I have managed multidisciplinary, multi-site teams based in Spain, France, United States, United Kingdom, Italy, Portugal, Turkey, Switzerland, and Poland.
The values that govern my life are:
- Trust: I like to work in a trusted environment
- Value-driven: Everything I do must have a value result.
- Doer: I like to make things happen and see results
Opinions of professionals with whom I have worked
Iván built from the ground up our demand generation platform. It ended up accounting for far more than 50% of our company’s new business. Apart from being the best digital expert I have ever met, Iván also proved to be an incredible manager and a source of inspiration for our whole team. I can only feel lucky to have been given the opportunity to work with such a great professional.
Chief of Strategy, Launchmetrics
Iván is a professional with in-depth practical knowledge of online marketing. I would underscore his global vision in defining marketing strategy and operational level data analysis, project management and how he works closely with both the rest of the local people (IT, commercial, customer service) and international teams. I would love to work with Ivan again.
Read more recommendations on my Linkedin profile