B2B marketing consultancy for the following scenarios:

Create your own
Marketing team

If your company is in its initial phase and you really lack the expertise to properly define a winning marketing strategy nor what kind of practitioners to hire, we can work together. Training, monitoring, and recycling of your current team, always using a lead generation approach is another area where we can collaborate.

Define your lead
generation strategy

Through campaigns and marketing actions, we can work together to identify, attract, get interest and convert potential customers, always optimizing results.

Objective: Make Marketing synonymous with sustainable growth for your company.


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B2B Marketing consultancy step by step

I don’t have a Marketing team

  1. We identify the real marketing objectives.
  2. We prepare an Action Plan and set the budget.
  3. We define the Team Roadmap and follow-up.

Your Marketing is not generating leads

  1. Current marketing action Audit .
  2. Marketing and Sales Strategy Alignment.
  3. Identification of KPI’s and Action Plan.
  4. Project Follow up through automated reporting.

Alignment between Marketing & Sales

Definition of the your Buyer Persona

Content Marketing & SEO Optimization

User experience, Customer Journey and CRO

Marketing Automation &
E-mailing

CRM tool management

Campaign Tracking and Web analytics

Definition of KPI’s and Reporting Automation

Who am I?

I am one of Spain’s top B2B Online Marketing experts, having worked for over ten years in companies from a wide array of business sectors, ranging from early phase startups to multinationals. I have experience in the successful rollout of Inbound Marketing strategies and Marketing Automation systems.

I have managed multidisciplinary, multi-site teams based in Spain, France, United States, United Kingdom, Italy, Portugal, Turkey, Switzerland, and Poland.

The values that govern my life are:

  • Trust: I like to work in a trusted environment
  • Value-driven: Everything I do must have a value result.
  • Doer: I like to make things happen and see results

Ivo Campos

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Opinions of professionals with whom I have worked

Iván built from the ground up our demand generation platform. It ended up accounting for far more than 50% of our company’s new business. Apart from being the best digital expert I have ever met, Iván also proved to be an incredible manager and a source of inspiration for our whole team. I can only feel lucky to have been given the opportunity to work with such a great professional.
Arnaud
Arnaud Roi
Chief of Strategy, Launchmetrics
Iván is a professional with in-depth practical knowledge of online marketing. I would underscore his global vision in defining marketing strategy and operational level data analysis, project management and how he works closely with both the rest of the local people (IT, commercial, customer service) and international teams. I would love to work with Ivan again.
marcos fargas
Marcos Fargas
CMO, Parclick

Read more recommendations on my Linkedin profile


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